dove evolution
Posted on 04. Apr, 2010 by admin in Uncategorized
Director Tim Piper, Ogilvy (concept, treatment and post production) and Yael Staav, Soft Citizen (live action). My thanks to Soho and Rogue (post production) for agreeing to do this film regardless of budget prior to awarding job. Same kudos to photographer Gabor Jurina and make up artist Diana Carreiro who agreed to make it with me for nothing if need. Thanks to my friend who agreed to be the model in the ad. Thanks to Yael for shooting the action off the back of ‘Daughters’ video. And thanks to Vapor music for the exhaustive music journey – (by Flashbulb in the end). Thanks to my creative partner, Mike Kirkland. Credits should have always included Ogilvy London’s Dennis Lewis and Malcolm Poynton for starting it, Mike Hemingway, Ogilvy NY and Ogilvy Toronto. Go Dove. Great brand. Great people.
25 Responses to “dove evolution”
Leave a Reply
- Photoshop: Breast Enhancement (HD)
- Yul Brynner Russian Musical Tribute
- Breathe Into Me//:narusaku://
- Content-Aware Fill Sneak Peek
- How to Model : Photo Modeling Tips
-
JoeAlcorn: Its all gonna be much easier...
-
-
-
-
PaddyCow26
04. Apr, 2010
@paulj0557 It’s because you have low self esteem and think an imperfect woman won’t leave/cheat. Perhaps you might benefit from a trip to a self esteem camp yourself?
MarkEColemanm
04. Apr, 2010
humlooking for cool guys to chat and meet up in my local area
chrissychristineable
04. Apr, 2010
lol highest rated comment is “my toe hurts” …? lmfao
TheJamsine09
04. Apr, 2010
i hate wat the world thinks “pretty” is,…its sad
AndresCScottf
04. Apr, 2010
ehkönte echt so schön sein wenn mich einer vor dem allein sein rettet!
mnlouv
04. Apr, 2010
@mereo65 I’m trying to figure out why your toe would hurt
Pawnbroker00
04. Apr, 2010
After the make up i was like *o0hh* but then after the photoshop i was like *urghh*
paulj0557
04. Apr, 2010
I hope that at the self esteem camp they can get girls to realize that men see women totally different than women see themselves. We see perfection in imperfection. That’s how nature makes it and there is a reason for it. I can’t explain why I like crooked teeth on women, or why I think a woman looks more attractive if she’s about 20-30 pounds over what she thinks is her ideal weight. I think the media is not targeting your heart when they show photoshopchopped women, they want your soul.
paulj0557
04. Apr, 2010
I hope that at the self esteem camp they can get girls to realize that men see women totally different than women see themselves. We see perfection in imperfection. That’s how nature makes it and there is a reason for it. I can’t explain why I like crooked teeth on women, or why I think a woman looks more attractive if she’s about 20-30 pounds over what she thinks is her ideal weight. The fact is the media is not targeting your heart when they show photoshopchopped women, they want your soul.
CherryIcex
04. Apr, 2010
@GoldXpert I know her neck looks gross.
CherryIcex
04. Apr, 2010
@Boeing94 It is photoshopped, thats how they got her neck to be so long.
CherryIcex
04. Apr, 2010
Ok, I know models need long necks and all that jazz, but its not her, it never will be, there isn’t any woman/girl whatever who looks like that. simple. but this is really good, it actualy shows the lies behind perfect cover girls. : )
Jyoohan
04. Apr, 2010
Yeah… time to work on deprogramming all that brainwashing we’ve had for a lifetime.
FireAndIce0o0
04. Apr, 2010
@LadyBludgeon well yeah for them they can give this good message but the bottom line for them is still going to be making money and “beauty” or what they call beauty is what sells
westcoastfamily
04. Apr, 2010
This is so amazing
Siansunshine
04. Apr, 2010
oh and you’ve just decided that because she’s not photoshopped or wearing make-up she’s not beautiful in her own way? :/ what a sad, petty person you are
myoneandonly89
04. Apr, 2010
Yeah, this is sad. :/ Not gonna lie, I’m a girl, I wear makeup sometimes, a lot of girls do. The point is to enhance natural beauty. They could’ve just took that photo and stuck it right in a magazine and she’d look gorgeous, but then they had to Photoshop it… as if she wasn’t beautiful enough without making her look not human. The dark side of the Liquify tool, ladies and gentlemen! That model didn’t need Photoshop, and neither do we!
Boeing94
04. Apr, 2010
Probably Photoshop
winturbear
05. Apr, 2010
sad..
ninjamasters12
05. Apr, 2010
hey we watched this in r class too!
No1PunkPrincess
05. Apr, 2010
haha we were watcjhin this in class
xx
with photo shop the picture becomes fake its not real its just pixels
ReadThisBelow
05. Apr, 2010
FELLAS, make sure to wash your woman’s face or you might get stuck with ugly kids!
ReadThisBelow
05. Apr, 2010
not really.. 6-7/10
jsosk88
05. Apr, 2010
kinda funny but dove is owned by unilever.. unilever also owns axe. check out axe commercials and see how well they portray women lol
LadyBludgeon
05. Apr, 2010
@ steponme208, totally agree. I didn’t know they were owned by the same company as Axe. Anyways they both sell a lie. Everyone knows the real smell that attracts people is the natural phenomenons a person gives out. It’s also really bogus, because they’re hypocrites. They use photoshop for their own ads. Also you forgot that there are some people who don’t know that the images are altered. We know because we have the technology, but there are those who don’t, so they may benefit this ad more.